Daniel Nwikpo

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Business

Nintendo found another use for a cinema ticket

The Wii U was failing. Nintendo needed people to see its new console for themselves, so it turned cinemas into showrooms.

2026
Business

LEGO opened 74 shops. That is only half the retail story

LEGO kept opening physical shops while retail moved online. The interesting part is why the shops still work.

16 September 2026
Business

Spotify gave its recommendations a voice. The useful part was looking away

Spotify put a voice on its recommendations. The useful decision was what it chose to look away from.

17 September 2026

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Business

Netflix's cheaper plan came with a second customer

A cheaper plan arrived with a second customer: the advertiser. What that trade really cost.

20 September 2026
Business

Airbnb's room listings needed to answer an awkward question

Does the bedroom door have a lock? The small questions a travel brand finally had to answer.

21 September 2026
Business

Speedo built the fastest swimsuit. The sport deleted it

Speedo built the fastest swimsuit in the world. The sport deleted it. What happens when equipment beats the athlete.

25 September 2026